Welcome to TrueCloth ("we," "our," or "us"). We operate the website truecloth.co (the "Site"), mobile applications (the "App"), and browser extension (the "Extension"), collectively referred to as the "Platform." TrueCloth is a natural fiber clothing aggregator that helps you discover and shop for 100% natural fiber clothing from mainstream and boutique retailers.
We are deeply committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Platform. We believe in transparency, user control, and minimal data collection.
We collect only what's necessary, we never sell your personal data, and we give you full control over your information.
We collect different types of information depending on how you interact with our Platform and which features you choose to use.
When you create a TrueCloth account, we collect:
To help you find clothing that fits, you may optionally provide:
If you explicitly opt in to purchase tracking via our browser extension, we may collect:
When you contact us for support, provide feedback, or subscribe to email alerts, we collect your email address and the content of your messages.
We use privacy-focused analytics to understand how people use our Platform. We collect:
When you use the Platform, we collect:
This information helps us improve product recommendations and understand which features are most useful.
For security and troubleshooting purposes, we automatically collect:
When you click an affiliate link and make a purchase, affiliate networks (such as Skimlinks, Impact, or AvantLink) may share limited information with us, including whether a purchase was completed and the commission earned. We do not receive your payment information or other personal details from retailers.
If you choose to sign up using Google or Apple login, we receive your email address and basic profile information (name, profile picture) as authorized by the third-party service. We do not receive your social media password.
We use the information we collect for the following purposes:
If you opt in to personalized recommendations, we use your data to:
We do not sell your personal information to third parties. We share your information only in the limited circumstances described below.
We will share your information with third parties when you explicitly consent to such sharing, such as when you enable purchase tracking or opt in to share data for personalized recommendations.
We work with trusted third-party service providers who help us operate the Platform. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your data:
When you click an affiliate link to a retailer, we share a unique identifier with the affiliate network (Skimlinks, Impact, AvantLink, etc.) so we can earn a commission if you make a purchase. This identifier is not linked to your personal information and is used only for commission tracking.
We may share anonymized, aggregated data that cannot be used to identify you with third parties for research, business intelligence, or marketing purposes. For example:
We may disclose your information if required to do so by law or if we believe such action is necessary to:
If TrueCloth is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the new owner. We will notify you via email and/or a prominent notice on the Platform before your information becomes subject to a different privacy policy.
We take reasonable measures to protect your information from unauthorized access, loss, misuse, or alteration:
You have control over your personal information. Depending on your location, you may have the following rights:
You can access and download your personal information at any time through your account settings. You can also request a copy of your data by emailing privacy@truecloth.co. We will provide your data in a machine-readable format (JSON or CSV) within 30 days.
You can update your account information, email address, sizing preferences, and other profile details directly in your account settings. If you need assistance, contact us at privacy@truecloth.co.
You can delete your account at any time through your account settings or by emailing privacy@truecloth.co. Upon account deletion, we will delete or anonymize your personal information within 30 days, except where we are required to retain certain information for legal or business purposes (e.g., financial records for tax compliance). Data may persist in backups for up to 90 days.
You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing email or by adjusting your email preferences in your account settings. You will continue to receive transactional emails (e.g., price alerts you've requested, account notifications) even if you opt out of marketing.
You can disable purchase tracking and personalized recommendations at any time in your account settings. When disabled, we will stop collecting new data for these purposes, though we may retain historical data as described in Section 4.1.
Our Platform does not respond to Do Not Track (DNT) browser signals because we do not use tracking cookies. Our privacy-focused analytics do not track you across websites regardless of your DNT setting.
TrueCloth is not intended for children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@truecloth.co and we will delete it promptly.
TrueCloth is based in the United States. If you access the Platform from outside the U.S., your information may be transferred to, stored, and processed in the U.S. or other countries where our service providers operate. These countries may have data protection laws that differ from those in your country.
For European Economic Area (EEA) users: We rely on standard contractual clauses approved by the European Commission for data transfers from the EEA to countries that do not have adequate data protection laws. You have the right to request a copy of these clauses by contacting privacy@truecloth.co.
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you. You may make up to two requests per year free of charge.
You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention).
We do not sell your personal information as traditionally defined. However, we may share anonymized, aggregated data with third parties for business purposes. Because some privacy laws define "sale" broadly, we provide this disclosure. If you wish to opt out of sharing anonymized data, please contact us at privacy@truecloth.co.
You have the right to exercise your CCPA rights without discriminatory treatment. We will not deny you services, charge different prices, or provide a different level of service for exercising your privacy rights.
To exercise your rights under the CCPA, please:
We will verify your identity before processing your request. We may require you to provide additional information to confirm your identity, such as your email address and account details.
If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have specific rights under the General Data Protection Regulation (GDPR):
We process your personal information based on the following legal grounds:
Under GDPR, you have the following rights:
To exercise your GDPR rights, email us at privacy@truecloth.co or use the options in your account settings. We will respond to your request within 30 days.
You have the right to lodge a complaint with a supervisory authority in your country if you believe we have violated your privacy rights under GDPR.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
Your continued use of the Platform after changes take effect constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, you may delete your account.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@truecloth.co
Website: https://truecloth.co
Response Time: We aim to respond to all privacy inquiries within 48 hours during business days.
Thank you for trusting TrueCloth with your information. We are committed to protecting your privacy and providing you with transparency and control over your data.
--- The TrueCloth Team